Honest, Responsible & Effective Marketing.

Probity was born from a deep desire to help companies whose sense of purpose goes beyond profitability.

We work with organizations of all sizes but have a soft spot for start-ups. Regardless, they all have one thing in common - they are impact-driven.

Our Team.

  • Marcela Quintero Aguirre

    Founder & CEO

  • Klaudia Gasecka

    Marketing & Operations Coordinator

  • Tarek Riman

    SEO Expert

  • Laura Woolner

    Graphic & Web Designer

  • Christina Gancz

    Graphic Designer

  • Tanya Solari

    Copywriter & Certified Translator

  • Johanna Manley

    Certified Translator

  • Myriame St-Arnaud

    Translator

Our Values.

Our values represent the choices we make to deliver on our promise of being a conscientious marketing agency and are at the core of our relationship building.

We believe in empowering everyone. Diversity is a competitive advantage and the world needs more of it.

Transparency.

Trust is essential to successful partnerships, and it cannot exist without honesty. We lead with the truth, always.

Collaboration.

Our success is linked to your success. We approach all our projects with a collaborative mindset and aim to be true partners.

Sustainability.

Sustainability for us goes beyond the environment and into social equality, one can't exist without the other. We aspire to be leaders within the movement for sustainable marketing.

Diversity & Inclusion.

Our
Approach.

We believe that for collaborations to be successful, 3 criteria must be met:

Fit.

We share the same values, and we can elevate each other.

Impact.

Your company has a purpose beyond profitability or is in the process of finding one.

Value.

We can add value to your organization’s mission.

We believe that responsible and effective marketing is not only possible, it should be the norm.

Our mission is to amplify purpose-driven companies so they can reach their audiences in an effective way, and to help companies that don’t have an impact purpose find one.

We envision a world where all companies have a purpose beyond profitability.

Our
Founder.

Born in Colombia, Marcela immigrated to Canada at a young age to pursue a business degree at McGill University. Right out of university, she found her dream job at Mattel, the world’s number one toy company. After a successful 10-year career in the toy industry working in marketing communications, product development, and brand management, she took time off to reflect and find her true purpose.

It was in the midst of this enriching self-discovery, she realized the need for sustainable business practices to become the standard. Inspired by companies that figured out how to be for-profit and for-good, she noticed their struggle to communicate their work. In 2021, she founded Probity Marketing Inc., a responsible marketing agency working to amplify organizations doing good in the world.

​Driven by the vision of a world where every organization has a purpose beyond profitability, Marcela leads Probity Marketing with a passion that transcends assignments. She treats each organization and brand as her own, and consistently delivers high-quality work that answers the mandate, while respecting the clients' deadlines and budget.