Sustainability is Serious Business, We’re Committed to Leading by Example.

We believe that every company, regardless of size or industry, has a role to play in building a better world for future generations. In fact, we believe it so much we decided to create Probity Marketing to encourage those organizations’ efforts and amplify their reach.

B Corp

We are an aspiring B Corporation.

B Corporations are companies that use the power of business to build a more inclusive and sustainable economy.

We believe that the only true growth path is one that is sustainable. We are also convinced that profit and purpose aren’t mutually exclusive: business can be a force for good. The world needs more companies that consider the impact of their decisions on their workers, customers, suppliers, community, and the environment.

At Probity Marketing, we support B Corp certified businesses by giving them a 10% discount on our services.

At Probity Marketing, we have adopted the goals set out by the United Nations as a way to build a sustainable future for our planet by 2030. These goals recognize that ending poverty and other deprivations must go hand-in-hand with strategies that improve health and education, reduce inequality, and spur economic growth – all while tackling climate change and working to preserve our oceans and forests.

Through our direct actions and the work we do with our clients, we commit to advancing 6 of the 17 Sustainable Development Goals.

Achieve Gender Equality & Empower All Women and Girls.

  • We create a safe working environment for all employees and go out of our way through recruitment to offer opportunities to women. We offer flexible working hours and promote our digital-by-default culture to ensure all team members can succeed in their careers while balancing family and personal life.

Promote Inclusive & Sustainable Economic Growth, Employment, and Decent Work for All.

  • We are committed to growing sustainably. Economic growth is as equally important as environmental and social development. It is embedded in our belief, vision, mission, and values. All our employees are paid, at minimum, the Living Wage for Montreal. Our team members have access to opportunities for further training, collaboration, and professional development.

Reduce Inequality Within & Among Countries.

  • We contribute to the decrease of income inequality by paying all employees a living wage and offering room for advancement. We participate in equality workshops and are continuously working to improve our justice, equity, diversity, and inclusion policies to ensure they are aligned with our growing team and the changing world.

Ensure Sustainable Consumption & Production Patterns.

  • We encourage all of our employees to recycle, compost, and practice responsible consumption of everything from energy to food and transportation. We ensure to work only with clients that are aligned with our sustainability values, and we amplify their impact to magnify their good business practices.

Take Urgent Action to Combat Climate Change & Its Impacts.

  • Our policies encourage biking and using public transportation, recycling, as well as responsible resource use. We also partner with companies that have climate mitigation at the top of their priority list, prioritize the wellbeing of the planet, and whose sustainability values align with ours.

Revitalize the Global Partnership for Sustainable Development.

  • We offer a discounted rate to B Corporations. B Corps are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. We believe that by amplifying the good they are doing in the world, we are contributing to promoting prosperity while protecting our planet on a global scale.

Giving
Back

One of the most precious and scarce resources of our generation is time. At Probity Marketing, yearly we donate 15% of our time to advise organizations with a purpose-driven agenda that may not be able to access marketing support otherwise, ensuring a minimum of 5% of that time is dedicated to serving registered charities and non-profits through pro-bono work.