Social Media
Strategy
CLIENT: BridgeMTL
BridgeMTL, an organization dedicated to immigrant entrepreneurs starting and growing their business in Quebec, contacted us as they readied to launch their social media channels. They had three objectives in mind: increase brand awareness within the Quebec startup ecosystem, drive high-quality collaborator leads, and establish a meaningful online presence for potential clients.
What We Did.
Competitor Research
Social Media Strategy
Content Creation
The
Results.
We provided BridgeMTL with a launch strategy including target audience, key communication objectives, voice guidelines, content pillars, channel scheduling recommendations, content format ideas, competitor benchmarks. But we didn’t stop at strategy, we also made sure they had all they needed to move to the execution phase thanks to our starter kit containing a graphic template and 9 ready-to-go posts of varied formats