Sustainability is Serious Business, We’re Committed to Leading by Example.

At Probity Marketing, we believe that every company, regardless of size or industry, has a role to play in building a better world for future generations. This belief inspired us to create Probity Marketing to encourage and amplify the efforts of organizations dedicated to making a positive impact.

We are proud to be a Certified B Corporation.

B Corporations are companies that use the power of business to build a more inclusive and sustainable economy.

Becoming a B Corp is more than just a certification; it’s a commitment to a better way of doing business. B Corporations meet the highest standards of social and environmental performance, transparency, and accountability. They use the power of business to build a more inclusive and sustainable economy.

We embarked on the journey to B Corp certification with a clear vision: to align our business practices with our values of sustainability and social responsibility. This certification is a testament to our dedication to making a positive impact on our workers, customers, suppliers, community, and the environment.

At Probity Marketing, we support B Corp certified businesses by giving them a 10% discount on our services.

Giving
Back

One of the most precious and scarce resources of our generation is time. At Probity Marketing, we donate 15% of our time annually to advise organizations with a purpose-driven agenda that may not be able to access marketing support otherwise. We ensure that a minimum of 5% of that time is dedicated to serving registered charities and non-profits through pro-bono work.

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At Probity Marketing, we have adopted the goals set out by the United Nations as a way to build a sustainable future for our planet by 2030. These goals recognize that ending poverty and other deprivations must go hand-in-hand with strategies that improve health and education, reduce inequality, and spur economic growth – all while tackling climate change and working to preserve our oceans and forests.

Through our direct actions and the work we do with our clients, we commit to advancing 6 of the 17 Sustainable Development Goals.

Achieve Gender Equality & Empower All Women and Girls.

  • We create a safe working environment for all employees and go out of our way through recruitment to offer opportunities to women. We offer flexible working hours and promote our digital-by-default culture to ensure all team members can succeed in their careers while balancing family and personal life.

Promote Inclusive & Sustainable Economic Growth, Employment, and Decent Work for All.

  • We are committed to growing sustainably. Economic growth is as equally important as environmental and social development. It is embedded in our belief, vision, mission, and values. All our employees are paid, at minimum, the Living Wage for Montreal. Our team members have access to opportunities for further training, collaboration, and professional development.

Reduce Inequality Within & Among Countries.

  • We contribute to the decrease of income inequality by paying all employees a living wage and offering room for advancement. We participate in equality workshops and are continuously working to improve our justice, equity, diversity, and inclusion policies to ensure they are aligned with our growing team and the changing world.

Ensure Sustainable Consumption & Production Patterns.

  • We encourage all of our employees to recycle, compost, and practice responsible consumption of everything from energy to food and transportation. We ensure to work only with clients that are aligned with our sustainability values, and we amplify their impact to magnify their good business practices.

Take Urgent Action to Combat Climate Change & Its Impacts.

  • Our policies encourage biking and using public transportation, recycling, as well as responsible resource use. We also partner with companies that have climate mitigation at the top of their priority list, prioritize the wellbeing of the planet, and whose sustainability values align with ours.

Revitalize the Global Partnership for Sustainable Development.

  • We offer a discounted rate to B Corporations. B Corps are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. We believe that by amplifying the good they are doing in the world, we are contributing to promoting prosperity while protecting our planet on a global scale.