Content
Optimization
CLIENT: Quebec Quantique
Quebec Quantique, an organization working to leverage quantum sciences for the economic and social development of the province, reached out to us when they decided to relaunch their website. The mandate: optimize the communication journey for website visitors. The challenges: catering to entirely different audiences, decomplexifying quantum science messaging, and giving players within the network the right amount of exposure.
What We Did.
Competitor Research
Communication Strategy
Content Flow Recommendation
Content Creation and Editing
Execution Support
The
Results.
Collaborating with a talented team of graphic and web designers we delivered a visually appealing website that is easy to navigate and encourages visitors to extend their navigation time. By addressing the three different audiences right at the beginning of the journey we were able to redirect them towards the section of the site that would most resonate with them, thus optimizing their experience. An entire section dedicated to the ecosystem complete with a dynamic map allows visitors to quickly find partners while highlighting key stakeholders. An interactive job board facilitates recruiting within the industry. Finally, the tone and voice used throughout the site ensure that the content is accessible even to those new to quantum science.