Brand
Guide
CLIENT: Nets for Net Zero
Being able to capture your audience’s attention usually requires an impactful visual identity, and non-profits are no exception. When launching Nets for Net Zero, an organization facilitating circular economies from ghost fishing gear, it was imperative to find the right balance between the symbolism that appeals to stakeholders within the industry while standing out from other ocean-focused companies.
What We Did.
Brief Creation
Graphic Designer Recruitment & Management (Designs by Studio Hyu)
Development Coordination & Support
The
Results.
After meeting with the founders and getting a better idea of their vision for the brand visuals we found the perfect graphic designer to execute on it. We built a compelling creative brief and led all feedback sessions with the graphic specialist until we found the right recipe: a 19-page non-restrictive yet comprehensive Brand Guide covering all basic needs for the launch of Nets for Net Zero.